As a blogger, I don't get pitched all that often. After all, I'm not a trendy food blogger/influencer. However, I did...
WIIFM mindset key to successful influencer outreach
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Is organic social media engagement making a big comeback?
An interesting post titled "No, Organic Content Isn't Dead. It Just Has a New Purpose" on LinkedIn got me thinking...
If someone were researching you online, what would they find?
Over the course of any given year, I meet a lot of people. It's the nature of my business. Essentially, in many ways, I get...
DMs, texts, LinkedIn messages, emails: How do you keep up with daily communication from colleagues, managers and clients?
Last week was a pretty typical week in terms of how I communicate with clients and colleagues. I wrote 25 direct messages...
Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History
Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football...
Did we blow our chance to change the marketing world with social media?
Last week, I attended a momentous event for those of us here in Minneapolis. Our 100th Social Media Breakfast. No other SMB...
Should you remove author names from blog posts when employees leave?
Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate...
The next generation won’t watch TV news–at all (and that’s a big problem for PR)
Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune. It talks about a...
How I’m supporting the #HeForShe movement in 2018
Over the last week, I've had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth...
Growing my blog has been all about…
Last Saturday, I had the great honor to keynote the eighth Minnesota Blogger Conference. I say "great honor" because this...