As a marketing and communications leader, you’re expected to know virtually everything about all areas of marketing. I get it. I’ve been in your shoes in my previous professional lives. I know how hard it is to stay up-to-date on all-things-marketing. In the modern marketing era, staying on top of changes and shifts in social media marketing feels next to impossible. You feel compelled to have someone more specialized. Someone that focuses 100% on social media.
With more than 25 years’ experience in the marketing and communications industry, and 12+ focused solely on social media marketing, I provide you and your team with customized social media audits, strategies, coaching and content development so your company can show up at its best online.
I am solely focused on social media marketing. I am a social media power user, an award-winning marketer, and an early adopter. And, I’ll bring all of that experience and specialization to your table. Over the last 12 years, I’ve established myself as a social media marketing and communications thought leader in the Twin Cities and the U.S.
Launches social media & PR blog. My blog is the longest running social media blog in the Minneapolis/St. Paul area—and one of the most well-read and referenced in the country.
Talking Points e-newsletter begins. My wildly popular e-newsletter started delivering insights, trends and information to folks in 2012. Today, it’s sent to more than 1,700 subscribers each week.
Launches Hanson & Hunt podcast. The Hanson & Hunt Podcast, which I co-host with Kevin Hunt, social media marketer at General Mills, is also one of the longest running in Minnesota and the industry with more than 150 episodes.
Senior-level comms mastermind begins. Arik founded and currently runs a marketing and communications “mastermind group” comprised of more than 30 digital marketing, social and communications leaders at Minnesota’s largest companies.
Arik starts as adjunct professor. I accepted a role as an adjunct professor at the University of St. Thomas where I’ve been teaching a class in digital and social media marketing since 2019.
Arik celebrates 10 years of consulting success. Over the last 10 years Arik has worked with more than 75 clients—many of the biggest brands in Minnesota including General Mills, Toro, Dairy Queen and Sleep Number.
Arik begins teaching a class in digital and social media marketing as an adjunct professor at the University of Minnesota.