Home Blog Uncategorized How I’m supporting the #HeForShe movement in 2018

How I’m supporting the #HeForShe movement in 2018


Over the last week, I’ve had three separate, but distinct, experiences:

  • I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.
  • I watched as virtually all of the women in my life posted some sort of message on Facebook using the #MeToo hash tag–a incredibly sad commentary on our society.
  • And finally, I had lunch with a woman last week who told me she, along with many other women leaders at her employer, were recently passed up for leadership positions while her male counterparts got every one of those promotions.

Three completely disconnected experiences. But, also three experiences completely connected in that they all involve one key element: Power.

Because that’s what gender equality is really all about, right? Power–plain and simple.

This is an issue that’s baffled me for years. Because, in my experience, I’ve always thought women are in many ways better positioned for leadership roles than men.

Over the course of my now 20-plus-year career, some of my best managers, leaders and clients have been women: Deborah Ely-Lawrence, Nicki Gibbs, Ayme Zemke, Candee Wolf, Anna Lovely, Kellie Due Weiland, Susan Eich, Sarah Reckard, Jen Joly, and Susan Roeder, just to name a few.

Generally speaking, women exhibit many of the commonly-agreed-upon leadership traits such as honesty, ability to communicate clearly and integrity.

And, in our business, there are many more women to choose from when it comes to potential leaders.

Why wouldn’t we WANT these women as our key leaders?

Agin, baffling.

Now, when it comes to sexual assault, we also know that’s an issue that’s all about power. And clearly, judging from the #MeToo posts over the last week, it’s a pervasive issue.

But sexual assault has always been an issue and topic that has not only baffled me (why would anyone assault a women? Just seems like common sense to me that you would never do that under any circumstances), but also angered and frustrated me. Think about this stat regarding young women: college women are THREE TIMES more likely to be raped than women of all ages.

See, now this gets personal for me, as I have a young daughter who will be attending college someday soon. Those numbers are damn terrifying. And, do we really want our daughters growing up in a society where #MeToo basically applies to every freaking woman on the planet? Guys, this is beyond embarrassing at this point.

But again, it’s all about power. And the men who are abusing it.

I spoke at the Minnesota Blogger Conference last week about using your blog for good. So today, I’m following my own advice.

Maybe I can’t affect wholesale change with just my actions here on this blog. But, I also am a big believer in this saying from Margaret Mead: “Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it’s the only thing that ever does.”

So, today I’m taking a stand on this garbage. And, I’m going to do my part to support my female colleagues. My female clients. My wife. My daughter. Here’s what I’m committing to:

  • Writing a post on #HeForShe issues once a month (which female leader do you consider a role model? do you prefer to work for a man or a woman?)
  • Work to get an op-ed published in the Star Tribune (my local newspaper that I read every day) on issues relating to gender equality, when the opportunity presents itself.
  • Committing to the #HeForShe “Open the Door” component.  This is a tricky one for me as I don’t hire anyone, and I don’t work for an agency or corporation. However, I know a lot of MEN who do own agencies or are in hiring positions for big companies around town. I’ll be bringing this topic up with these friends and talking about if/how they see diverse candidates for open roles. This is really the area where we can see the most change. So, male friends, expect me to bring this up the next time I see you!

Male friends: Who’s with me? What can you do to support the #HeForShe movement? Learn more here, if you’re interested.



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