With the recent momentum around TikTok being banned in the U.S. (I still don't think it'll happen, but you never know!), I...
Which Minnesota-based companies are active on TikTok (and which aren’t)?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
10 pragmatic social media marketing trends to pay attention to in 2023
Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers...
How many companies are really on TikTok–and do you need to be, too?
Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. As part of that report, their very first...
Hire me as your social media coach
Tell me if one of these scenarios sounds familiar: You're a mid-sized or small PR, advertising or marketing agency owner...
13 people I’d love to have coffee with in 2023
Early January each year means one thing for me: Developing my annual “coffee list!” I’ve been at this (formally and...
Are employees the forgotten audience on LinkedIn?
For many brands, LinkedIn is a key social media channel--especially B2B brands, where LinkedIn can be a key awareness,...
Survey says we really *don’t* want our leaders speaking out on big topics
For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our...
Is the pivot from Instagram photo posts to Reels working for brands?
We all know there's a massive shift going on with social content formats: From static photos and text to short-form videos...
6 Twin Cities women with amazing PR, comms and marketing career journeys
A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)--a Women's Leadership Panel. I did not...
We’re simply not paying our social talent nearly enough
Let's just say it out loud: Some of these social media jobs simply don't pay enough. Starting with entry-level positions....
