Employer Brand marketing is a hot discipline--and for good reason. Companies in white-collar sectors like ours can't...
If I were starting an Employer Brand from scratch on social, here’s where I’d start
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Want to get smarter at social media marketing? Good luck to you
My original intent for this post was simple: Write a post about upcoming conferences, events and other professional...
H&R Block’s #BlockReboot Employer Brand Campaign Simple But Brilliant
A couple weeks ago I saw an interesting post from H&R Block CEO, Jeff Jones. It caught my eye because of his...
Are we ever going back to in-person professional development events?
Yes, I know in-person events are back. Yes, I've even been to a few of them in 2022. And yes, I know we're only 6 month...
Do personal posts have a place on LinkedIn?
I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking "will sharing more...
The long-term reputation issues with ghosting
Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently:...
Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence
Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for...
5 creative tactics to get your executives posting more consistently on LinkedIn
You finally got a couple of your executives on LinkedIn. You helped them brush up (or create) their profiles. You assisted...
Will tomorrow’s social media marketers even attend college?
Yes, I am a college graduate. Class of 1996 from Winona State University. And yes, I am currently an adjunct professor at...
Why are our social media marketing priorities so messed up in 2022?
When it comes to social media marketing, our priorities seem to be messed up. And, truth be told, they have been for a...
