The phrase "Employer Brand" has taken on a life of its own the last few years. Companies are investing more and more in...
4 free social media ideas for companies looking to extend their Employer Brand on LinkedIn
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
4 keys to conducting a better social media audit
Over the last 13-plus years as a social media consultant, I've probably conducted 50+ social media audits. Some of them...
Pros and cons of being an adjunct professor in social media
Since I became an adjunct professor at the University of St. Thomas 3 years ago, an interesting thing has happened: People...
Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Hey everyone....
We still have a big problem with social video
By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more...
8 personal branding best practices I share with college students
Each semester I teach at the University of St. Thomas, we spend at least one class period on personal branding. This...
For brands sharing “We stand with Ukraine” messages on social, execution matters
For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade...
Are employee social media advocacy programs really working?
One of the questions I've heard the most from friends, clients and prospects over the last 6 months or so is: How should I...
Is getting attention on social media at all costs a sound strategy?
Not sure if you'll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale,...
The age-old question: Should you let people “pick your brain?”
Should you let people "pick your brain?" It's one of those questions that's been talked about and debated for years. And,...
