Earlier this week, I joined a large percentage of Netflix subscribers and watched the Fyre Festival documentary on the...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Is 2019 the year brands move away from engagement as a KPI?
Before you spit up your coffee, hear me out. Because I think there's a trend in the making here. My thinking is based on...
Will the next article you read on Forbes be written by a robot?
If things keep progressing the way they are now, the answer to my question in the headline is most certainly "yes!" Why do...
Yet another challenge for the modern day newspaper
I've been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer...
Will fake #sponcon be the end of influencer marketing?
A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled "Rising Instagram Stars are Posting Fake...
Will 2019 (finally) the year of the Social CEO?
We've been talking about the concept of the "social CEO" for years now. In fact, I remember Richard Branson being on...
Introducing: Talking Points Podcast Sponsorships
Four years ago, my friend Kevin Hunt (General Mills) and I had a crazy idea: Why don't we start a podcast focused on social...
16 people I’d love to have coffee with in 2019
If you feel like you've read this post before, it's because you have. Kinda. This "coffee" post has become a bit of an...
What building a “personal brand” means in 2019
I've never really liked the term "personal brand." Just something about it. Seems cheesy. Seems inauthentic. Seems...
58 people I’m thankful I had coffee with in 2018
Over the course of any year, I have coffee with a lot of people. I do it for a lot of reasons. 1) To get out of the house!...