Arik’s Social Media Blog

Facebook. Instagram. Twitter. LinkedIn. These are the "Big Four" of the social media marketing world. And, they encompass...

I know everyone is sick to death of blog posts titled this way. Really, I am aware. However, I just couldn't think of a...

I'm a sucker for a good keynote presentation. Lucky for me, the MIMA Summit seems to hit home run after home run when it...

It's that time of year--yes, trend season is underway, my social media friends! You're likely to see no fewer than 2.1...

Last week, for the first time, I saw a 3D photo in my Facebook feed. It was from friend and Fallon employee, Greg Swan--a...

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how...

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and...

We've been hearing about this whole "dark social" trend for quite a while now. After all, the concept of texting and...

I've been an independent consultant now for nine years. And during those nine years the most common refrain I hear from...

Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and...