Arik’s Social Media Blog

Last week I had, in my estimation, the perfect coffee meet-up with a new friend: Abby Reimer. In a typical year (this...

"This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings. Probably a Vince Flynn...

It's a question posed by the Sprout Social folks the other day. It's an interesting question, actually. As a full-time...

What makes a brand "best in class" when it comes to social media marketing? It's a question almost every company wants to...

Let's just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding "yes."...

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee--...

Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he's 16...

It's become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating....

A recent report from Typeset relayed a concerning stat: 38% of writers said "knowing what our audiences want to read" was...

Back in January, I wrote and published my annual "coffee list". It's a fun project for me, and a great way to hold myself...