Arik’s Social Media Blog

As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And,...

Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota....

2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to do this for years,...

A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It's a bit of a lifestyle decision for me as I...

As I enter into year 3 as an adjunct professor, it's occurred to me: there are a number of classes universities really...

Lately I've been hearing a lot of questions from friends and clients about LinkedIn advertising--specifically promoted...

Last week I had my first experience with a post of mine "going viral" on LinkedIn. The funny thing is it was a complete...

Today, I just have to b**ch about our industry. Just a little. Specifically, bloggers. And yes, I'm aware that I'm a...

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media...

Thought leadership is one of those things many brands and leaders want--but very few do well. It's always been that way....