Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs...
4 common syndromes that are killing social media marketing
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
A love letter to the Minneapolis Star Tribune
I know I'm a dinosaur. I'm one of the few every day hard copy subscribers of a newspaper in America. Specifically, we...
When are we going to learn: Failure = Growth and learning, not a fireable offense
Back in January, you may remember, PBR made this tweet: It set off a firestorm of responses and media coverage for...
Is it time to give up on grammar once and for all?
It might be time, right? You don't want to admit it. I don't want to admit it. But it might be time to give up on grammar....
Will brands make the transition to using more authentic, less polished content?
The social media content world is an interesting place in 2022. Just browse your feeds for a few minutes for a quick...
7 things to consider before making the leap to being an independent consultant
In a few weeks, I'll celebrate 13 years as an independent consultant. It's kinda crazy to think about. Most days, it feels...
Heading back to industry events? 5 tips to re-integrate without being awkward
Over the last 2 weeks, I've attended my first two big industry events since the pandemic began. Yes, it was a little...
The challenges (and opportunities) of turning 50 in the digital marketing industry
Yesterday, I turned 50. I certainly don't feel 50--more like 35. But, the physical signs are there. I now wear glasses (as...
Why aren’t we scaling back on the number of social media channels we manage?
"I'm a social media team of one--how can I best manage all these different channels?" "My team is stretched super thin and...
“Crying CEO” Braden Wallake puts authenticity trend to the test
Do we really want authenticity from our leaders at the top? That's the question we all should probably be asking ourselves...
