David Olgilvy was right. The better you write, the higher you will go. That's almost an exact quote from a famous memo he...
Why good writing is the best foundation of a successful social media career
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Top skills of the 2022 social media professional–as told by the people doing the actual work
You may have seen this graphic last week--it was making the rounds on social media (even I shared it). It's from LinkedIn,...
13 lessons I learned from 1,300+ coffee meet-ups over 13 years
I've always been a networker. In high school, I was the guy who had a ton of friends, but very few close friends. I also...
How LinkedIn has become my water cooler
We're starting to settle into this "new normal", whatever that is. Some people are working fully remote. Many are hybrid....
Musk buying Twitter perfect chance for brands to abandon platform once and for all
Last week Elon Musk bought Twitter. This week brands will be weighing their options as Musk makes initial layoffs and...
3 lessons corporate blogs can learn from personal blogs
Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500...
9 social media stats that might surprise you (with context!)
If you spend any time reading about the digital marketing industry online, you've undoubtedly seen those "X social media...
4 common syndromes that are killing social media marketing
Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs...
A love letter to the Minneapolis Star Tribune
I know I'm a dinosaur. I'm one of the few every day hard copy subscribers of a newspaper in America. Specifically, we...
When are we going to learn: Failure = Growth and learning, not a fireable offense
Back in January, you may remember, PBR made this tweet: It set off a firestorm of responses and media coverage for...
