Last week, a friend seeking new opportunities sent me a note on LinkedIn: "Who are the top people to work for in the...
12 social media, marketing and PR leaders I’d work for in a second
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Brands should take a page from Kansas University basketball when it comes to customer experience
Let's face it: Most brands suck when it comes to customer experience. I'm sorry--it's just a fact of life. Sadly, examples...
Answering 6 key questions about Facebook big changes to the newsfeed
In case you haven't heard, Mr. Zuckerberg broke some fairly big news on his platform last week: In essence, Facebook is...
How we’re creating content isn’t lining up with how people are consuming it
Sometimes, it kinda feels like we're still living in 1995 as PR counselors. Doesn't it? Consider this chart for a moment:...
8 realistic social media trends for 2018
It's 2018 trend prediction season! Yes, it's that time of year when we see roughly 4,632 social media trend posts on the...
14 people I’d love to have coffee with in 2018
If you've read my blog for the last few years, you'll know this post has become an annual tradition. But, it's also an...
The best of Talking Points in 2017
The last two weeks of the year are two of my favorite weeks of the year professionally. Why? Because I usually have a...
Social video may be exploding, but social video metrics are lagging
This just in: Video is exploding on social media channels? Have you heard? Yep--video is big business in the social media...
#HeForShe: Which female business leader do you most admire and why?
A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this...
8 questions to ask before starting your first corporate podcast
It seems like everyone is talking about podcasting right now. Clients are asking about it. Friends are promoting them (on...
