SXSW. PRSA National. International IABC. Social Media Marketing World. Content Marketing World (just a few weeks ago!). I...
My national industry conference FOMO problem–and what I’m doing about it
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Should brands promote their efforts to help hurricane victims?
The last few weeks we've watched friends, families and colleagues struggle in Texas and Florida with two of the biggest...
sparked: A new kind of social media training program
"Arik, I have a couple team members I need to train up when it comes to social media ad buying--where should I send them?"...
“Join the conversation”–officially a dead internet phrase
"Join the conversation." It's a phrase that's been ubiquitous since social media blew up in 2007-2008. It's been used in...
Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?
Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National...
That’s it: I’m calling for the abolishment of RFPs
You heard me. #AbolishRFPs. Check it--it's trending. This isn't a new topic in our industry. Heck, I've even written about...
7 online resources for the Minnesota PR/social job seeker
Each week, I put together and distribute The Talking Points e-newsletter (sign up here). It's full of stories and articles...
How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.
If you live in the Twin Cities, chances are, by now you've probably heard 2017 is the Mall of America's 25th birthday. They...
26 fantastically awesome GIFs to use when responding to Facebook comments
GIFs aren't a new thing on the internet. In fact, they've almost been around as long as the internet itself. But, when it...
17 more Minnesota-based Instagram influencers to watch
A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I'd be connecting with if I were a...
