This just in: Video is exploding on social media channels? Have you heard? Yep--video is big business in the social media...
Social video may be exploding, but social video metrics are lagging
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
#HeForShe: Which female business leader do you most admire and why?
A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this...
8 questions to ask before starting your first corporate podcast
It seems like everyone is talking about podcasting right now. Clients are asking about it. Friends are promoting them (on...
PR Rock Stars: UnitedHealth Group’s Kendra Klemme
I first met Kendra Klemme six years ago. We were introduced by a mutual friend. Kendra was working as the director of...
While most brands avoid POTUS, Patagonia chooses to challenge him head-on
Over the past year, I think it's a fair statement to say most brands would like nothing more than to stay out of...
3 ways brands can use LinkedIn native video before company pages get access
Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right...
Trend or Mirage: Should PRs respond to HARO queries from corporate blogs?
Interesting post and discussion in our #SoloPR Facebook group a few weeks ago. Long-time #SoloPR, Alison Kenney, made the...
The rumors about our voice tech overlords have been wildly over-exaggerated
Voice tech is a topic that's about as hot as any in the tech and marketing worlds. And, for good reason in many ways....
PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget
Four years ago, I made a decision to join the Winona State Alumni Board. As part of that work, we started the Winona State...
The big problem with the “hustle culture”
There's been an awful lot of talk about "hustle" in the business world lately. I blame Gary V. for 98% of this. All kidding...