I first heard the name "Sue Serna" a couple years ago from my clients at Cargill. Since then, her name has started to pop...
Social Media Rock Stars: Cargill’s Sue Serna
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
There’s no excuse for not responding to that coffee invite
As an independent consultant, I have coffee with a lot of people in any given year. In fact, I just blogged about 14 people...
10 social media blogs and e-newsletters I suggest following
As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media...
An inside look behind Sleep Number’s Super Bowl social media activations with Chanel Schmidt
Two weeks ago, the eyes of the world were on Minneapolis during Super Bowl week. And, among other things (including a...
Is it still “cool” to work for a Fortune 500 company?
I graduated from college in 1996. And I remember thinking when I graduated how cool it would be to work for either General...
Five years later: Reflecting on 7 big social media trends from 2013
Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her...
PR Rock Stars: Trane’s Heidi McGuire
I first met Heidi McGuire three years ago through a mutual friend. She was referred to me for a potential piece of business...
The four best social media executions I’ve seen during Super Bowl week (so far)
Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. After all, I'll probably be north...
The best content marketing you’ll see during Super Bowl week is from a Minnesota brewpub
For those of us living in Minneapolis this week, it's kind of a marketer's dream. There are "brand activations" everywhere....
4 approaches the best executives take to connect with followers on LinkedIn
Other than Instagram, what's the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now...
