Higher education advocate. Social media and communications professional. Self-proclaimed data geek. And movie buff. Just a...
Social Media Rock Stars: Collegis Education’s Kendall Bird
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
6 career management tips I’ve learned over the last 20 years
It seems like career management has been a hot topic lately. In fact, Minnesota AMA hosted a session on this exact topic...
The big problem with influencer outreach–highlighted in one horrible example
A couple years ago, I made a decision: I wasn't going to deride brands or people online when it came to social media...
Why aren’t more brands using Instagram Stories?
It's a question I've been asking myself more and more lately. Why? Because the stats lay out a pretty compelling case for...
The C-suite still doesn’t understand social media metrics–and here’s how we can change that
A post by Ted Bauer got me thinking lately: "The dirty little secret about our supposed data revolution in organizations is...
H&R Block’s Tax Shred Live: Social media stunt or brilliant marketing move?
When you're one of the largest tax consulting/preparation companies in the country, there are certain events that come up...
It’s time to dispel the notion that solo consultants don’t make great full-time employees
A couple weeks ago, I had a conversation with a colleague I've heard far too often over the last eight years since I began...
Introducing Talking Points Mini-Strategy Sessions
For the last few years, I've heard a few common refrains among friends and colleagues working for smaller and mid-sized...
#HeForShe: 5 women who made a big impact on my career (but may not know it)
If you’ll remember, a few months ago I made a commitment to supporting the #HeForShe movement. One way I committed to doing...
7 ways to get more mileage for your trade show social content AFTER the show
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and...