Last Saturday, you may have read the scathing New York Times piece on Amazon's culture. Huge story. Huge media buzz. Huge...
Amazon case study: Should rank-and-file employees be speaking on behalf of brands?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
9 Digital Trends Reshaping PR
Last week, I spoke at the Florida Public Relations Association Annual Conference in Orlando. Our annual #SoloPR Summit was...
Was Target lucky–or strategic–with its Troll posts?
ICYMI, last week, Target was at it again: Back in the news feed. This time, they were taking some heat for its decision to...
Why speaking at PR industry conferences is tougher than it looks
Earlier this week, I was at the Florida Public Relations Association Annual Conference and #SoloPR Summit in Orlando. It's...
Talking Points Podcast: Will Real-Time Marketing Still be a Thing a Year From Now?
Hello from sunny Florida! Well, technically, I'm back home today--but I was in Orlando at the #SoloPR Summit and Florida...
The challenges of helping C-level executives communicate with rank-and-file employees
A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft's CEO, to...
When will the emoji marketing madness stop?
Yeah, I know. Emojis are everything. I know it's how all the Millennials of Mother Earth communicate. I know brands want to...
Facebook video views: The new fluff social media metric
Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled...
Talking Points Podcast: A conversation with Deluxe’s Heather Rist
In this edition of the Talking Points Podcast, Kevin and I are joined by Heather Rist, director of social media and content...
7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)
Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter...