ICYMI: Brands are flocking to Instagram. And, they're seeing engagement rates that are through the roof--especially...
How to use Iconosquare to bolster Instagram results
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Target’s Jeff Jones’ LinkedIn message: Cowboy move or brilliant communications strategy?
Earlier this week, you may have heard about the most recent kerfuffle retailer Target found itself in (yes, again). This...
The dark side of PR…thy name is “control”
This Valleywag post was the rounds earlier this week--Apple comms chief, Katie Cotton, is apparently leaving the big, shiny...
Why GoPro has become THE content marketing juggernaut
Talk content marketing case studies with any consultant or big brand marketer right now and one name consistently comes up:...
Are employers looking for the right skills in today’s content marketer?
About a month ago, I read an article over on MarketingProfs about the top trends in content marketing hiring. The big stat...
Ford Motor Company: One of the few brands to go “all in” with Google+ so far
For a while now (read: Since Scott Monty took the help as head of social), Ford Motor Company has been on the cutting...
Why unplugging matters
I spent the last six days in the wonderful Caribbean isle of St. John--my brother got married on Trunk Bay on Saturday...
BREAKING: I revamped my web site!
OK, so the headline is a little tongue in cheek. But, if I were a larger corporation, I probably would have sent a press...
Is the age of the independent PR blogger over?
Earlier this week, popular and long-time PR/social media blogger, Danny Brown, announced he was shuttering his popular...
PR Rock Stars (of the future): Laura Jollie
I've had the pleasure of meeting Laura Jollie a few times now--namely at the MN PRSSA Leadership Rally last summer, and at...
