Almost four years ago, I wrote a post titled "10 skills the PR pro of 2022 must have." It was based on trends I've seen...
10 skills the PR pro of the future will need (revised)
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Six Millennials who defy typical Millennial stereotypes
After this week's Yelp kerfuffle with one disgruntled Millennial--and then another rebuking the first Millennial's rant--I...
The virtual office–not the “open office”–is the future of work in PR
The last job I had before jumping out on my own was with Fairview Health Services. During my time at Fairview, we made the...
PR Rock Stars: Exponent PR’s Allison O’Keefe
I think I met Allison O'Keefe in 2008 at a PRSA meeting here in Minneapolis. In fact, she introduced herself to me. Keep in...
9 questions to ask yourself BEFORE going #SoloPR
I've almost been a #SoloPR now for seven years. Seven years. That's actually pretty crazy for me to comprehend. And,...
Emojis may be hot, but they’re destroying the art of communication
By now, I'm sure you're sick of hearing about my personal stance on emojis as a communication tool. But, despite my...
PR Rock Stars: Explore Minnesota’s Alyssa Ebel
The first time I saw or heard Alyssa Ebel's came when I was researching the fantastic #OnlyInMn campaign. Since then, she...
What to read–and what NOT to read–in digital marketing
One question I get A LOT when meeting with colleagues and clients: What should I be reading? Which blogs? Which media...
Why more brands AREN’T experimenting with Snapchat
Yeah, I know Snapchat has 100 million daily active users. I know they have like 46 billion views on their videos (slight...
Less is the new more when it comes to social posting frequency
A friend of mine raised a question we've heard before on Facebook the other day: How many times should I be posting to...