On Saturday, I had the opportunity to speak at the sixth annual Minnesota Blogger Conference--an event I helped start with...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Talking Points Podcast: An interview with Children’s Hospitals & Clinics’ Jen Swanson
In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson, director of digital marketing at...
12 pieces of advice I would give my team (if I had one)
One of the biggest drawbacks of working for yourself is the complete and utter lack of a team. I work by myself at my home...
The employee tech experience: The chasm between personal and professional tools grows
Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking...
Engaging media on Twitter: Through personal or corporate accounts?
Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way...
Talking Points Podcast: 9 trends in tech and media for 2016
In this episode of the Talking Points Podcast, Kevin and I talk about tech and media trends--from a little different...
REI’s #OptOutside move: Isn’t it really all about the money?
First, I want to share this disclaimer: I'm an REI member and a HUGE fan. My son and I LOVE REI. Second disclaimer: This...
7 ways companies are (already) using Instagram ads
Instagram users noticed a distinct change in their feeds as of late. More ads. Like a LOT more ads. Earlier this year, I'd...
Behind-the-scenes content: The most over-rated content in the history of the Internet
Last week, Playboy announced it was cutting the nudity out of its magazines. I know, weird way to start a post, right? Stay...
Talking Points Podcast: Should Brands Really Have an Opinion?
Fun show this week. Kevin and I talked about the #PlayMoreMN campaign, why brands need to have an opinion (big topic!), and...