If you've worked in the Employer Brand-Social space for any length of time, you know, great case studies and good work is...
Why “Walmart’s Riding in Cars with Execs” is Employer Brand gold
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
How long before brands completely abandon Twitter?
Before you click away, I encourage you to read on. Because this isn't one of those typical "Twitter is dead" posts. It's...
Meet Minnesota’s Power PR Couples
If you've worked in this industry long enough, you've probably met one: A PR "Power Couple." You know, that couple that...
If you were going to build a social media team from scratch how would you do it?
Look, I'm comfortable in my current position as an independent consultant. In fact, I'm thrilled I get to do this job...
Why LinkedIn is completely missing the boat with its new influencer videos
In case you missed it, LinkedIn announced some "big news" last week: It gave 500 influencers the ability to post videos...
9 social content trends to watch in 2017
Earlier this week, I had the privilege at speaking at the Florida Public Relations Association Annual Conference at the...
Thanks to social media the chasm between the C-suite and employees has never been greater
A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I've been thinking a lot about lately:...
Announcing … Talking Points: Exploring the Future of Media and Communications
A number of years ago, I started hearing about this new event here in Minneapolis: CATFOA. What the heck is a CATFOA, you...
IHOP’s pancakes on a beach Facebook Live-stream: Brilliant or brutal?
Confession: When I started this post, my intention was to write something that basically undressed IHOP's recent Facebook...
Can we please figure out a different way to say “I’m busy”?
Let's face it, we've all been guilty of the following scenario: Friend asks you: "Hey, (insert name here), how have you...