Young people amaze me sometimes. They're brave. They're fierce. And, they take risks that I would have never taken at that...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
How the current political environment is impacting Facebook brand marketing
In case you haven't noticed (and if you haven't, you've most likely been vacationing on the moon for the last 3+ months),...
Is the age of the follower over?
Close your eyes for a moment. Think back to 2010. Twitter was only a few years old. Social was relatively new. Some brands...
9 (realistic) social content trends to keep your eye on in 2017
Last Friday, I had the opportunity to speak to 150 social media enthusiasts at Social Media Breakfast. My topic: Social...
The automation rebellion is coming
Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up--this time, the...
Talking Points Event Series: How fake news is already impacting the corporate and media worlds
Can fake news negatively impact your company's reputation and stock price? Can fake news negatively impact the reputations...
8 job changes that re-shaped the PR/social market in Minnesota in 2016
2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set....
True engagement is slowly dying on the internet
Take a peek at any corporate social media program and you will likely see "engagement" listed as a KPI in some way, shape...
PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow
I don't remember the first time I met Laura Kaslow (give me a break, I'm getting old and losing brain cells over here!)....
6 ways to better prepare for a fake news attack
If there was one "trend" that emerged in 2016 that should scare the bejesus out of PR counselors it's this: Fake news....