Four years ago last month, I made the leap from "working for the man" to "working for myself" when I started ACH...
What I’ve learned in the first four years of ACH Communications
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
5 out-of-the-box ideas that will boost your team’s creativity
Last week, I participated in a panel discussion on creativity for the Minnesota PRSA chapter. We discussed creativity from...
How to manage a crisis in the digital age: Buffer’s weekend hack
Over the weekend, you may have seen the tweets/posts about a number of people's Buffer accounts getting hacked. Here's just...
Where do you turn for reputable news in 2013?
Friend and colleague, LuAnn Gluwacz brought up an interesting question on Facebook a couple weeks ago: If you were to cite...
Insider Conversations: Comings and Goings in Twin Cities PR and digital marketing – 10/21
Each quarter, I share a short list of comings and goings and other PR/digital marketing industry news right here in...
Ghost: The next big blog platform?
By now, you've undoubtedly heard of Medium, the new blog platform that's gaining momentum, developed by one of the founders...
Three common faults of the social media job description
Writing a social media job description can be tough. It's still a relatively new discipline. It's continuously evolving....
Acquire these 3 digital skills and recruiters will come calling
Last weekend, I was asked to speak at the annual PRSSA Leadership Rally. This is a group of student leaders that PRSA...
PR stereotypes: Fact or fiction?
Like many industries, PRs are a highly stereotyped bunch. Remember Lizzie Grubman or MTV's PoweR Girls? What about Samantha...
Meet my new part-time home-away-from home: CoCo Uptown
For the first few years of my solo PR life, I spent a lot of time working out of coffee shops and other common spaces. I...