Home Blog PR Where do you turn for reputable news in 2013?

Where do you turn for reputable news in 2013?


Friend and colleague, LuAnn Gluwacz brought up an interesting question on Facebook a couple weeks ago: If you were to cite REAL news these days, what would you consider the best source?

The answers varied—greatly. Take a peek.


And I had to cut off the list for the sake of this screen grab. There were more outlets listed.

Would all of those media outlets have been listed 10 years ago? Probably not, right? But I think it’s interesting to see outlets like Al Jazeera and the Guardian slip into this discussion.

But that was LuuAnn’s post. I wanted to do my own research (and I use that term loosely for purposes of this post :), with a bit of a twist. So, I asked a number of fellow PR pros where they went for reputable news sources throughout the day. Here’s what they had to say:

Blair Klein, AT&T

Mashable, CNN and NBC News (via desktop and iPhone)

Jeff Shelman, Best Buy

New York Times (iPad), Wall Street Journal (iPad), Star Tribune (hard copy)

Jenny Schmitt, Cloudspark

CNN, Washington Post, Wall Street Journal (hard copy, tablet and phone)

Dino Baskovic

USA Today, The Guardian, NPR, Al Jazeera America

Katie Miller, Storyteller Communications

CNN, Twitter, AP (desktop and iPad)

Lauren Fernandez, Landry’s

NPR, New York Times, Wall Street Journal (via iPad and Feedly)

Laura Fitzpatrick, OLSON

CNN, New York Times, Time (via Twitter, phone and desktop)

Jenna Paulus, Inprela

NBCNews.com, StarTribune.com, FoxNews.com

Maggie Lamaack, Bellmont Partners PR

The Atlantic, New York Times, Fast Co.

Lauren Gray, Finn Partners

BBC, CNN, Huffington Post (desktop, iPhone, social)


So, I surveyed 10 people and asked them for their top three news outlets they visit on a daily basis. They came up with FOURTEEN different sources.


You start to add in emerging sites like Now This News and Buzzfeed and that number is only going to grow in the months and years ahead.

The implications for PR? When citing hard news, there is no “one source” that stands out above the rest (like AP or the New York Times probably did at one point).

In today’s fragmented media landscape, trust is media is all over the board. One person may trust the Washington Post. Another may abhor them.

Now, some of that may have to do with political affiliations. And, some may have to do with actual reporting. But, the larger point is, not only has media itself fragmented, but TRUST in those media outlets have fragmented, too.

And, as we move toward an increasing reliance on mobile devices for our news, I think that may shift even more (see note above about Now This News and Buzzfeed, who seem to understand the mobile experience a bit better than some more traditional outlets).

What about you? What media outlets do you visit on a daily basis? Which media do YOU trust?



Catch up on the latest trends and insights in social media, PR and digital marketing.