Late last year Cision conducted a survey with 3,000 journalists worldwide about how their impressions of social media (and...
Will social media really kill journalism?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
How to: Manage up in your PR job
I've been out of the corporate/agency lifestyle now for four-plus years. Technically, I work for myself. I am my own boss....
6 tips to building a better social media team in 2014
A few weeks ago a client asked me the following question: If we were to start building out a social media team here, how...
Who do PR awards really belong to: Agencies or clients?
It's that time of year--yes, it's awards season! Not just for the entertainment industry--but for the PR and marketing...
Maybe paying tribute to MLK on Twitter really did work for brands
Brands capitalizing on holidays. It's been happening now since Oreo posted the now-famous--and brilliant--visual...
The hidden risk of social media marketing: Managing old Facebook admins
For years, we heard brands throw up barriers around why they didn't want to participate in social media marketing. One of...
Professional organization ARRT destroys 5 common Facebook myths
It's always extremely rewarding when one of your former clients excels in the area in which you coached them. In this case,...
Does Scandal’s Olivia Pope represent the PR industry well?
Confession: I'm not a huge Scandal fan. Not yet, at least. In fact, I just started watching the show recently, after I was...
Do you really need a cover letter with that resume?
A few weeks ago, friend and fellow HAPPO champ, Nikki Little from Identity PR, asked the following question: "In your...
How to: Optimize your LinkedIn profile (using some new LinkedIn features)
For me, the month of January is all about setting the foundation for a new, new business funnel in 2014. I'm taking some...