Last week, I was at the Minnesota PRSA Classics Banquet and a student at the event asked me: If you could share just one...
The best blogging advice no one ever gave me
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
PR Outfit of the Day: Agency edition
The hash tag is: #OOTD. Wait, what the heck is #OOTD? Yeah, that was my response, too (glad I'm not the only one). For the...
Why I’ve become a serial TV viewer–and almost completely ditched movies
As a PR/communications professional, one thing we essentially get paid to do is to stay on top of trends. That includes...
Insider Conversations: Comings and Goings in Twin Cities PR and digital marketing
Last night, I attended the annual Minnesota PRSA Classics Awards banquet. It's a lovely evening, but I've missed the last...
Nostalgia is more than “fun old photos”— it’s a powerful tool to celebrate a brand’s innovation and stability
I'm giving my friend Laura Kaslow the floor today. Laura is part of the Blue Cross Blue Shield PR team and plays a lead...
6 PR and marketing e-newsletters that will make you smarter
Email overload. We all suffer from it, right? But, on the other hand, we all have a need to stay on top of what's new and...
Should building a community really be your primary goal when starting a blog?
Last week, uber-popular marketing blog, Copyblogger, decided to shut down comments on its site. It's reasons: 1)...
The age-old debate: Agency or corporate PR?
Yesterday, I made one of many trips to Winona (my alma mater) to speak to kids as part of my responsibilities on the WSU...
Yes! Yes! Yes! How One Word Should Change How You Think About Social Storytelling
I'm giving friend and fellow solo counselor, Dan Farkas, the floor today. I've had the good fortune to meet Dan twice in...
Why I’m completely revamping my coffee meet-up strategy
I'm kinda done with my current coffee routine. If you're "friends" with me on The Facebook, you saw my rant last week. You...