Talk content marketing case studies with any consultant or big brand marketer right now and one name consistently comes up:...
Why GoPro has become THE content marketing juggernaut
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Are employers looking for the right skills in today’s content marketer?
About a month ago, I read an article over on MarketingProfs about the top trends in content marketing hiring. The big stat...
Ford Motor Company: One of the few brands to go “all in” with Google+ so far
For a while now (read: Since Scott Monty took the help as head of social), Ford Motor Company has been on the cutting...
Why unplugging matters
I spent the last six days in the wonderful Caribbean isle of St. John--my brother got married on Trunk Bay on Saturday...
BREAKING: I revamped my web site!
OK, so the headline is a little tongue in cheek. But, if I were a larger corporation, I probably would have sent a press...
Is the age of the independent PR blogger over?
Earlier this week, popular and long-time PR/social media blogger, Danny Brown, announced he was shuttering his popular...
PR Rock Stars (of the future): Laura Jollie
I've had the pleasure of meeting Laura Jollie a few times now--namely at the MN PRSSA Leadership Rally last summer, and at...
Isn’t it time to give up the #humblebrag?
The #humblebrag. One part humble. One part brag. OK, but let's be honest for a minute: The #humblebrag is all about...
Why is job hopping so rampant in digital marketing?
According a recent survey fellow MIMA board member and friend, Jeff Sauer and I administered earlier this year, 59 percent...
Why aren’t more brands prioritizing Instagram as a platform-of-choice?
From what we've heard from recent media and blogger reports and studies, Instagram is THE hot platform for brands right...