For years, what's been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own...
Is the corporate blog still content marketing’s “home base”?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Has Facebook made us lazy when it comes to birthdays?
A few weeks ago, I celebrated a birthday. And I got the requisite Facebook "happy birthday" posts on my wall. A bunch of...
What four designers and builders can teach you about how to win on Houzz
I know what you're thinking: "What the heck is Houzz?" If you don't work in the construction, architectural or design...
Talking Points Podcast: How declining trust in CEOs impacts PR
SHOW NOTES - September 10, 2015 “Why PR pros should care about declining trust in CEOs”...
I still love you PRSA–even though I’m no longer a member
About five years ago, I made the tough decision to not renew my PRSA membership. It was purely a business decision. I was...
What are the *real* incentives for employees to advocate for your brand on social media channels?
I currently work with a couple clients on managing and developing "Employer Brands" on social media. What that means,...
Why “creative” job titles won’t lead to a better career path
Digital Marketing Magician. Senior Road Warrior Marketing Intern Mobile Sensei Digital Overlord Wizard of Light Bulb...
Talking Points Podcast: Is social media officially dead?
In this edition of the Talking Points Podcast, Kevin and I talk about Josh Bernoff's recent post claiming that social media...
Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers
Influencer outreach. Its still one of those tactics that's often talked about by companies and agencies, but rarely...
5 things I’m working on to better myself in my 43rd year
Today's my birthday. Yeah, yeah, save it for Facebook 🙂 I'm 43 years old today. Damn, that sounds really old writing that...