Go ahead. Google the phrase "Social media training Minneapolis." What comes up? A couple academic institutions attempting...
Why is good social media training so hard to find?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The biggest challenges facing today’s social media job seeker
I'm not a recruiter. I'm not a hiring manager. And, I'm not looking to hire anyone at ACH Communications (I have all the...
PR Rock Stars: 3M’s Heather Cmiel
I can't really remember the first time I met Heather Cmiel. Which is kinda odd. Because Heather isn't the kind of person...
5 reasons an Amazon Echo Dot is a “must” for any PR person’s office
A few weeks ago, I bought an Amazon Echo Dot. Complete impulse buy. If I remember correctly, we were at Best Buy to...
Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you
Make no mistake about it: Edelman's Trust Barometer is a fantastic resource each year. I love it. It's usually full of...
Tackling the many misperceptions of the impact of influencer marketing
Hypothetical situation I'm sure is playing out with clients/companies every day: Client says they want to reach a "younger...
Why I’ve decided to break one of my golden social media rules
When it comes to personal and professional social media use (and those are the same for me), up until about two weeks ago,...
5 functionalities every PR person wish LinkedIn had
I spend a lot of time in LinkedIn these days. A lot of it is for research reasons--for this blog, for my Talking Points...
3 reasons digital marketing should NOT own influencer marketing
Traackr recently released a study named "Influence 2.0--the Future of Influencer Marketing." I was curious, so I downloaded...
The most interesting Super Bowl commercial had nothing to do with selling products
Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and...