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5 functionalities every PR person wish LinkedIn had


I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast.

But, the other half of it is for client work. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

So, I consider myself somewhat of a LinkedIn “power user.” Not in that I know everything these is to know about LinkedIn–more in that I spend more time in the platform than the average yogi.

And, since I do spend so much time there on behalf of clients, I’ve come across a number of situations where LinkedIn functionality needs improvement.

Areas where I’d love to see LinkedIn up its game and offer new, or enhanced, functionality. Specifically, I’m talking about these five areas:

#1: Ability to review a person’s (i.e., executive’s) shares

Part of some PR folks’ jobs these days involves helping execs share information on LinkedIn. This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. The maddening part: There’s no way to track what that exec shared without having the user/pass to the exec’s LinkedIn account. I realize that’s a big ask–but there has to be a better way to do that!

#2: Ability to respond directly to comments in threads

It’s 2017 and LinkedIn STILL doesn’t have threaded comments. What is this, a cruel, unusual joke? 🙂 Another easy fix that would make community management so much easier for those responsible for LinkedIn brand pages.

#3: Ability to tag people in comments.

You could argue you get this info via notifications, but I’d still like the opportunity to tag folks in the comment threads of brand pages. Just seems obvious.

#4: Ability to edit brand posts.

Nothing is more maddening the making a post on behalf of a client (internal or external) and then finding out the client wants to change something in the post. Because, guess what? You can’t simply edit brand LinkedIn posts–you have to delete the entire post and start over. Seems like an easy thing to fix on LinkedIn’s part.

#5: Ability to identify shares right at the bottom of each post

Another head-scratcher. These show up in analytics, but you have to dig for them. Why not list the number of shares right at the bottom of each post (with the ability to click and see who shared–just like Facebook?). Side note: Why does LinkedIn insist on using their own strange language? Why not just use likes, comments and shares like everyone else?



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