What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? It's a...
9 things to consider before making the leap to being a solo PR consultant
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
What today’s executive leaders could learn from UW-Eau Claire’s Chancellor Jim Schmidt
We've all heard the litany of excuses our executive partners give us for why they can't be a bit more active on social...
New trend: Companies making product design trends based on Instagram
By now, you've most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It's purple. It's pink. And, maybe...
Should companies pay their PR interns?
Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I...
What bothered me most about the United Airlines crisis
By now, we're all kinda United'ed out, aren't we? My Facebook feed was full of people still talking about it last week. My...
PR Rock Stars: American Academy of Neurology’s Leah Johnson
Truth be told, I don't know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow...
Targeting micro-influencers: The next big thing that should have been a big thing 5 years ago
AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I've felt about the whole influencer thing for...
Have we suddenly “over-storied” the social web?
First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the...
3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights
In case you missed it, Cracker Barrel fell victim to the most recent "internet mob" last week and had its social media...
4 reasons your brand’s YouTube videos continue to fall flat
You know what's really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and...