For those of us living in Minneapolis this week, it's kind of a marketer's dream. There are "brand activations" everywhere....
The best content marketing you’ll see during Super Bowl week is from a Minnesota brewpub
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
4 approaches the best executives take to connect with followers on LinkedIn
Other than Instagram, what's the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now...
When did social media marketing become “un-social”?
Earlier this week, the Twin Cities experienced the biggest winter storm we've seen in five years. 10+ inches of snow fell...
12 social media, marketing and PR leaders I’d work for in a second
Last week, a friend seeking new opportunities sent me a note on LinkedIn: "Who are the top people to work for in the...
Brands should take a page from Kansas University basketball when it comes to customer experience
Let's face it: Most brands suck when it comes to customer experience. I'm sorry--it's just a fact of life. Sadly, examples...
Answering 6 key questions about Facebook big changes to the newsfeed
In case you haven't heard, Mr. Zuckerberg broke some fairly big news on his platform last week: In essence, Facebook is...
How we’re creating content isn’t lining up with how people are consuming it
Sometimes, it kinda feels like we're still living in 1995 as PR counselors. Doesn't it? Consider this chart for a moment:...
8 realistic social media trends for 2018
It's 2018 trend prediction season! Yes, it's that time of year when we see roughly 4,632 social media trend posts on the...
14 people I’d love to have coffee with in 2018
If you've read my blog for the last few years, you'll know this post has become an annual tradition. But, it's also an...
The best of Talking Points in 2017
The last two weeks of the year are two of my favorite weeks of the year professionally. Why? Because I usually have a...