Arik’s Social Media Blog

"Who do you report up through?" It's a question that's been popping up a lot more lately--in conversations over coffee, in...

The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater,...

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically,...

Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably...

Last week, a friend sent me a Facebook DM: "Should we still be using press releases?" Simple question, but one that's full...

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving...

If there's one thing I learned from my years on the corporate side (and in my years since working with larger corporate...

When it comes to influencer marketing, a lot of the content I've read over the last year or so has focused on one of two...

Had coffee with a relatively new friend last week. This friend had recently accepted a senior position with a health care...

Eight years ago, I started an e-newsletter called "The HAPPO Report." For those who have known me for a few years, I...