On Sunday, David Phelps of the Star Tribune wrote a post about Hormel and its relatively new social media campaign built...
Spam’s “Sir-Can-A-Lot” social media campaign: Brilliant Oreo copycat or creative blunder?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
How to amplify your content via Facebook page post ads
When I say "Facebook advertising", for many the straight-forward marketplace ads you see on the right-hand side of the site...
Millennials: Are you sure you want that corner office job?
One thing that's undeniable about millennials: They're a ferocious bunch. You will be hard-pressed to meet a millennial in...
8 reasons Feedly will make you forget all about Google Reader
In case you missed it: Huge news from the Internet last week--Google Reader is shutting down! (insert scream here). As of...
Why do so few men go into PR?
I haven't worked on the client/agency side of PR now for almost four years. But, when I was, I was typically one of a...
4 reasons brands are “doing it wrong” when it comes to Pinterest
Wait. Before you click off this post, this isn't your typical Pinterest strategy post. Not like the thousands before. No,...
The Gen X social media talent gap–and what it means for corporate America
I've noticd an alarming trend lately--there seems to be significant amount of good YOUNG social media talent (22-30...
4 social media conferences for big brand folks to attend in 2013
A couple weeks ago, a client of mine (Fortune 500 company) that works in the digital realm asked the following: "Wondering...
Minneapolis agency launches its own media brand: Trend or mirage? – 2/26
Not sure how many people noticed, but local integrated marketing agency, Fast Horse, unveiled a new media brand in...
How Great Clips uses Twitter advertising to drive awareness, business
When it comes to social advertising, most of the chatter online is around Facebook. Why? Because Facebook ads are...