Over the last couple years, there have been many posts written about companies using Instagram as a marketing tool to raise...
How companies are using Instagram as a recruiting tool
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Dear fellow PR/marketing/social media consultants: We need to do better
Last week, Ragan published a study around the current state of social media teams and client expectations around social, in...
The most valuable skills I learned in college weren’t in a classroom
This week, I made my bi-annual pilgrimage to Winona, Minn., to my alma mater. I head down there twice a year to speak to...
Is Oreo really the brilliant marketers everyone thinks they are?
Oreo. Say the brand name in a room for of marketers these days and you'll quickly hear words like "OMG-- love", "real-time...
Why Vine is dying on the…well…vine
Earlier this year when Twitter unveiled its new video-sharing, GIF-like-producing app, Vine, I was a little skeptical. But,...
What do the best corporate blogs do well?
Earlier this week, friend, colleague and fellow blogger Aaron Pearson asked me to speak to his class at the University of...
5 reasons why the solo consultant lifestyle isn’t all it’s cracked up to be
Before I begin, I want to say this: I LOVE my job as a solo consultant. It's everything I thought it would be--and much,...
6 Facebook enhancements you may have missed since Jan. 1
We're just three months into the New Year, but in case you haven't noticed Facebook has made a TON of enhancements and...
5 ideas to make the Minnesota Classics even better
Last week, my great state celebrated its annual version of the Silver Anvil PRSA Awards--the Minnesota Classics. It's a...
Google Glass: Why it won’t go mainstream until 2023
As most of you know by now, Google will unveil one of its more interesting products in recently memory later this year (or...