A few weeks ago, I missed my favorite local event here in Minneapolis/St. Paul: Ignite. I know many other markets have...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
5 Facebook Insights upgrades worth a closer look
In case you missed it, earlier this week Facebook rolled out its new update to Insights. It's been a long time coming, too,...
400 unread emails in your inbox: Does that make you important or inept?
It's a common refrain in our industry, right? I have (insert extremely high number here) unread emails--I'm not sure how...
Does the famed social media community management unicorn really exist?
A couple weeks ago I spoke to a group of aspiring community managers at the Social Lights training program. During that...
Youtility: 6 quotes that sum up Jay Baer’s new book
I'm not a huge fan of the social media book craze. They're a dime a dozen. Go check out the marketing section at Barnes...
8 digital strategies to tell your CSR story more effectively
Why is storytelling so vital to corporate CSR efforts? That was the topic I spoke about to a room full of community...
Likable content: How to create social media content that gets clicks
Last night, I presented to a room full of aspiring community managers at a unique training program based here in the Twin...
Then and Now: 16 digital marketers whose careers have skyrocketed since 2008
Almost four years ago I started my own business. It's been about five years since I started blogging. A lot has happened in...
10 business cases for CEOs to use social media
"Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve...
Are craft breweries doing enough to market themselves differently?
Last week, I attended a great event at a craft brewery here in Minneapolis named 612Brew (hosted by Minnesota PRSA). I had...