Last week at the Solo PR Summit in Atlanta, I had the opportunity to present TWICE to a group of 80-100 solo PR counselors...
How to stay ahead of the social media onslaught–in 30 minutes a day or less
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The 7 commandments of the Solo PR Summit
dThis week I had the distinct pleasure of presenting at the second annual Solo PR Summit, a conference put on by Kellye...
Buffer: Customer Service and Heroes
Corina Manea is one of the many wonderful people I've met through this blog over the years. And the best part? She's from...
Pitching reporters using social media: What do the journalists say?
Whenever I see the phrase "pitching journalists on social media" I cringe. Why? Because it's not about "pitching" the...
Case study: Walmart’s PR team and how they use Twitter
A few months ago, I did some research for a client that involved digging into corporate PR accounts and finding those who...
11 things I learned after blogging every day for one month
Last month, I made a vow: I was going to blog once a day for every business day in January. I'm proud to say, I achieved...
7 real-time marketing examples brands can emulate during the “Big Game”
As the "Big Game" approaches on Sunday, there's been a lot of talk about real-time marketing gone bad. Heck, we saw it on...
The 2014 Digital Marketing Staffing Survey
One of the ad-hoc roles I play in addition to solo consultant, Dad, Husband and beer snob (my favorite) is that of...
Open salaries: Good idea for PR firms?
Last December, Buffer (I'm a big fan) caused quite a stir with this post where it talked about it's culture of transparency...
21 real-time marketing Super Bowl prop bets
As the "Big Game" approaches this weekend, there's one thing I always like to check. No, not the money line. The prop bets....