Last week at the Solo PR Summit in Atlanta, I had the opportunity to present TWICE to a group of 80-100 solo PR counselors from around the country.
The first topic I presented on: Facebook advertising. The second: Keeping up with social media.
This isn’t a topic that’s specific to solo PRs by any stretch. Almost *everyone* I talk to struggles with this in one way, shape or form.
So, I thought I’d share my strategies for how I try to pull it off. Note I say “try”. Admittedly, I struggle, too. I struggle with getting sucked into Facebook each day. I struggle with professional FOMO. And, I struggle with keeping up on the glut of reading that I believe people like us need to do on a semi-regular basis.
I’m not promising any of these tips/approaches will alleviate your stress–but I hope you can find one or two takeaways in this presentation. I’ll be posting about a few more of the tips in this larger prezo in the weeks ahead.
Got any tips of your own? Share ’em in the comments! We can all get smarter together!