OK, I know the title is a bit extreme, but I had to get your attention given this is a PR/marketing blogger talking about...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Talking Points Podcast: The state of digital transformation – Episode 4, July 24, 2014
In this week's fourth episode, Kevin and I talk about Altimeter's recent State of Digital Transformation study, a Geoff...
Social media marketing’s forgotten audience: The employee
When most brands think about engaging their employees via social media, what do you think comes to mind? I tend to think...
Should agency experience *really* be required?
Those dreaded three words. "Agency experience required." I say "dreaded" because for many, that's exactly what it is. It's...
Talking Points Podcast: Is Content Really the Joker?
In this week's edition of the Talking Points Podcast, Kevin Hunt and I discuss a post written by a former journalist turned...
PR Rock Stars: University of St. Thomas’ Betsy Anderson
Betsy Anderson first asked me to speak to her University of St. Thomas PR class a number of years ago. Ever since, I've...
Is LeBron James a secret employee communications expert?
By now, many of you have probably read the LeBron James letter in Sports Illustrated last week. I know there have been the...
6 creative ways to get employees more involved with social
We've all heard the rallying cry: "We need to get our employees on social media" "We need to *activate* our employees...
Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years
In this week's edition of the Talking Points Podcast,General Mills' Kevin Hunt and I discuss: * Recent Accenture survey...
Are agency PR counselors better networkers than their corporate counterparts?
The title of this post represents a general observation. But, I've found it to be more than a trend. Case in point. My time...