Home Blog Talking Points Podcast Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years

Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years


Talking Pts Podcast

In this week’s edition of the Talking Points Podcast,General Mills’ Kevin Hunt and I discuss:

* Recent Accenture survey highlights CMO’s thoughts’ on the future of digital marketing–including the stat that 35% of CMOs believe mobile will account for 50% of their marketing budgets in five years. Full story here:


* Every Company Is A Media Company – Here’s What’s Missing: Service. Is it time companies move past being publishers and think about providing value in different ways? Full story here:


* 10 New Marketing Job Titles You Should Get Used To Seeing. Content librarian, Gesture writer, Meme manager? Stop the madness, I say. We take a look at the future of digital marketing titles. Full story here:


* Why 34 minutes a day isn’t enough for your social media. Sounds like a post I might write 🙂 I think most of us know the answer to this one. Full story here:


* Everything I Learned about Brand Advocacy, Now Summarized by Taylor Swift. Andrew Eklund AGREEING with Taylor Swift on marketing strategy. What universe am I living in? What year is this? 🙂 Full story here:


* How a bank got Reddit talking about Roth IRAs. Really interesting case study here featuring a pretty regulated industry (financial services) and a pretty traditional company (Transamerica). Full story here:


Remember, we try to keep the podcasts to around 30 minutes–so you can listen during your commute, on your drive in to your job, or while you’re mowing the lawn.

Happy listening!



Catch up on the latest trends and insights in social media, PR and digital marketing.