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Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years

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Talking Pts Podcast

In this week’s edition of the Talking Points Podcast,General Mills’ Kevin Hunt and I discuss:

* Recent Accenture survey highlights CMO’s thoughts’ on the future of digital marketing–including the stat that 35% of CMOs believe mobile will account for 50% of their marketing budgets in five years. Full story here:

http://www.adweek.com/news/technology/cmos-expect-75-marketing-budgets-be-digital-within-5-years-158481

* Every Company Is A Media Company – Here’s What’s Missing: Service. Is it time companies move past being publishers and think about providing value in different ways? Full story here:

http://www.siliconvalleywatcher.com/mt/archives/2014/07/every_company_is_a_me_2.php

* 10 New Marketing Job Titles You Should Get Used To Seeing. Content librarian, Gesture writer, Meme manager? Stop the madness, I say. We take a look at the future of digital marketing titles. Full story here:

http://blog.hubspot.com/insiders/new-marketing-job-titles

* Why 34 minutes a day isn’t enough for your social media. Sounds like a post I might write 🙂 I think most of us know the answer to this one. Full story here:

http://www.prdaily.com/Main/Articles/185216d7-08c1-4792-addc-4fb49778e5da.aspx

* Everything I Learned about Brand Advocacy, Now Summarized by Taylor Swift. Andrew Eklund AGREEING with Taylor Swift on marketing strategy. What universe am I living in? What year is this? 🙂 Full story here:

http://www.ciceron.com/2014/07/everything-ive-learned-brand-advocacy-now-summarized-taylor-swift/?utm_source=Facebook&utm_medium=social&utm_campaign=070814CHQ

* How a bank got Reddit talking about Roth IRAs. Really interesting case study here featuring a pretty regulated industry (financial services) and a pretty traditional company (Transamerica). Full story here:

http://digiday.com/publishers/transamerica-tries-woo-reddit/

Remember, we try to keep the podcasts to around 30 minutes–so you can listen during your commute, on your drive in to your job, or while you’re mowing the lawn.

Happy listening!

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Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years

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