In this week’s edition of the Talking Points Podcast, Kevin Hunt and I discuss a post written by a former journalist turned content marketer. It’s a classic rant (mostly lamenting the demise of modern journalism), but in the post, the author also raises a good point: Are we, as PRs/marketers, pushing executives to product TOO MUCH content? With content fatigue front and center lately, I thought this was a good talking point. Listen to the podcast for the complete discussion.
We also talked about a number of other topics, including those Kevin heard at the recent SocialMedia.Org event in Chicago this week, where big brands from around the country get together to discuss best practices. Oh, and don’t forget to check out the Volvo/Jean Claude Van Damme video below. Amazing.
“Volvo Trucks – The Epic Split feat. Van Damme”
“Content Used to Be King. Now It’s the Joker”
“Corporate Social Media 2014: A Stage of Maturity?”
“Study: Sponsored Content Has a Trust Problem”
“Twitter Tells Brands They Could Reach 30% of Their Followers for Free”
“Meet Minneapolis Creates Hashtag For Visitors With ASG Questions”