Each semester I teach at the University of St. Thomas, we spend at least one class period on personal branding. This...
8 personal branding best practices I share with college students
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
For brands sharing “We stand with Ukraine” messages on social, execution matters
For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade...
Are employee social media advocacy programs really working?
One of the questions I've heard the most from friends, clients and prospects over the last 6 months or so is: How should I...
Is getting attention on social media at all costs a sound strategy?
Not sure if you'll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale,...
The age-old question: Should you let people “pick your brain?”
Should you let people "pick your brain?" It's one of those questions that's been talked about and debated for years. And,...
I dove into the Metaverse on Super Bowl Sunday–here’s what I learned
Last week, I went skiing with a friend I haven't seen in a while. We talked about all sorts of industry topics, but...
Is being the boss still cool in 2022?
Maybe a better question is: Is being the boss worth it? It's an interesting question at this moment for a few different...
Folgers case study sums up what big ad agencies always get wrong about social
Last week in class where I teach as an adjunct at the University of St. Thomas, we discussed a case study. Folgers is...
The specialist, The manager and The individual contributor: What’s the best fit for you?
The specialist. The manager. The individual contributor. Those are, essentially, the three roles you have available to you...
Cementing the case against gated content (in most cases)
For years, we've been debating the merits of "gated" content on the web. On one side, we have marketers who believe gated...