Last week, Jeremy Wheaton wrote an interesting piece on just how far we've fallen when it comes to companies and training...
Why don’t companies invest in training their PR and social employees?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The Twin Cities’ social media power brokers
I've long been a fan of list posts. No so much in consuming or reading them--I'm more about creating them. But, unlike many...
What will IGTV’s role be in your social media mix?
By now you've heard of Instagram's latest update: IGTV. Instagram made the announcement a couple weeks ago, and since then...
When we celebrate PR/social media success why do we always zero in on impressions?
There's a huge dichotomy going on in the PR/social industry that's been bothering me for a while now and I just want to...
PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker
Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic...
What’s the best fit for you: Manager or individual contributor?
Graduate college. Get a job as an intern at a big agency in Minneapolis. Rock the internship, volunteer for additional...
Is there still a place for PR wire services in the 2018 communicator’s toolbox?
PR wire services have always been a bit of a mystery to me. I've never been a big user, and I've never been a big advocate....
Is LinkedIn doomed to repeat the same mistake Facebook made?
Last weekend, I read an interesting article by Jennifer Van Grove, columnist for the San Diego Union (her original article...
Why does the marketing/communications job search process have to suck so badly?
I've been asking myself that exact question for the last 20-plus years. And, apparently, I'm not the only one. I posed this...
Why Instagram is all about Stories right now — and why that’s a big challenge for brands
An interesting shift is going on with the second-most popular social network in the U.S. Instagram is now all about...