Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and...
How I research influencers *without* using influencer management tools
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
4 questions to ask yourself before you make the jump to being a solo consultant
Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to...
Social media personal branding advice for the class of 2019
Over the last week, I've spoke to two college classes about one hot topic: Personal branding. More specifically, how...
5 free social media marketing ideas for the winner of the Star Tribune’s Beer Bracket–Castle Danger Brewing
A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever "Beer Bracket" as a way to play off March...
Is KFC’s virtual influencer Colonel Sanders the start of a new (weird) trend?
In case you missed it, KFC launched its own virtual influencer last week--a virtual Colonel Sanders--on Instagram. It's the...
Still think unbranded content doesn’t work? Don’t tell Budweiser.
By now (especially if you're a basketball fan), you've seen the Dwyane Wade video Budweiser produced. It has been shared...
Why the Big 4 entering the marketing world is great news for solos
In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is...
Is the PR industry missing the boat with influencer marketing?
For years, the PR industry had an intense love affair with "influencers." Or, I should probably use a more accurate term:...
The best influencer marketing case study you’ll never hear about
You've read influencer marketing case studies. But believe me when I tell you, you've never seen an influencer marketing...
15 Up-and-Coming PR and Social Media Marketers to Watch
Last week, I shared my news that I'll be teaching social media at the University of St. Thomas. A big part of the reason I...