Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I'm...
8 lessons from 10 years of blogging
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Experience still matters in digital marketing (no matter what the ‘pundits’ say)
Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers--and for good reason....
Finally, the PR industry takes a stand on unpaid internships
Last week, the PR Council, an association representing 110 top U.S. public relations firms, announced a new policy for its...
Less “let’s go viral” and more “let’s build community”
Last week, Hootsuite's Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed....
What grade would you give the MIAC in handling the St. Thomas fiasco?
Yesterday, the Minnesota Intercollegiate Athletic Conference (MIAC) issued a four-sentence press release that officially...
The Facebook truth for brands: It’s not going away anytime soon (but it IS worth re-evaluating your presence there)
I'm not breaking news by saying Facebook hasn't had the best year. Privacy concerns. A slew of negative PR hits. And,...
Why are more people going the solo consultant route?
According to a recent Freshbooks survey, I say it's all about control. That was the number-one factor among those who have...
#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap
ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last...
Looks like our over-reliance on social media tools and technology will continue (and that’s not a good thing)
Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed...
What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study
PESO. In case you haven't heard, that's Paid-Earned-Shared-Owned. It's the acronym that has come to define our generation...