In case you missed it, a soft-serve ice cream entrepreneur in California made news recently. Yeah, instead of catering...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
PR Rock Stars: Solo PR Consultant Peg Roessler
If you want to get your client on TV in the Minneapolis/St. Paul area, and you've worked in PR for more than five minutes,...
I’ll admit: I’m overwhelmed by technology
Over the weekend, we had wi-fi issues at Chez Hanson. If you have teens and/or tweens and you've had wi-fi issues, then you...
How I deal with my professional social media FOMO
On The Gram, I follow a fellow solo consultant named Katie Miller. Katie's a relatively new solo--been at it a couple years...
Why do social media marketers continue to invest in organic reach?
Organic reach. Aren't we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of...
How did I get to be the grown-up in the room?
I had a bit of an epiphany recently. I'm the grown up in the room now. I know, sounds stupid, right? After all, I'm 46...
8 social media trends to watch for the rest of 2019
Yesterday, I presented at what is becoming an annual event for Minnesota PRSA--it's digital storytelling workshop. It was...
How Target uses branded gifs to bolster community engagement on Twitter
If you've worked in the social media marketing world for more than five minutes, you know how most brands treat...
State of social media teams: Small, under-resourced with a growing list of responsibilities
One question I've consistently heard from companies re: social media marketing over the last 10 years of consulting has...
Customer experience matters–except when it doesn’t (which is a lot of the time)
Last week I brought my son to the orthodontist for his regular check-in. We had an 8 a.m. appointment. Great--early in the...