TikTok is having a bit of a moment. Allow me to share some stats that back up that statement: TikTok now has more than 500M...
3 (relatively) easy ways to get your brand started on TikTok
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Natty Light’s Catalina Wine Mixer scores A+ for creativity (but not sure what’s going on with execution)
In early August, Natty Light introduced a new entry to the hard seltzer game: the Catalina Lime Mixer. Or, in other words,...
Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach
ICYMI, Kris Lindahl is taking over. The (overly) popular real estate mogul has been seen on bus sides, billboards and even...
How to make the most of new and emerging media outlets
Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I...
It’s time to call the Popeye’s tweet a huge social media win
ICYMI, another "Twitter war" broke out last week. This episode featured Chick-Fil-A, Popeye's and the king of Twitter wars,...
Facebook’s pushing Groups, but how can brands really use them?
One big trend I see accelerating in the social media world in 2019 is the move to more "community" and less "let's go...
The one big rule for pitching podcast guests
Kevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a...
AP Style: How relevant is it in 2019?
The AP Style folks recently made an earth-shattering change to its AP Style Standards: You no longer have to spell out "%"...
In defense of Facebook: Why I’m still a daily user
My Talking Points Podcast partner, Kevin Hunt, is not a fan of Facebook. I give him grief about it on the show all the...
Are thought leadership media opportunities in the business media drying up?
Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch...
