Listening. It's a mantra we've heard PR, marketing and social media consultants preach to brands for the last two years....
Brands that listen win
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
5 LinkedIn groups for PR pros
If you work in PR, chances are you have one of three needs: * A need to build or grow your network. * A need to acquire new...
Delicious is dead. Now what?
By now, you've probably heard the unfortunate news. Yahoo is sunsetting Delicious (and a few other platforms). Folks are...
PR lessons from the Minneapolis Public School District closings
I try not to vent a lot on this blog. I want it to be a productive space. But today, I just need to let it out. For the...
How do you keep up with the social media rat race?
If there's a common theme I've been hearing from folks lately, it's this: I'm overwhelmed. Too much to do. Not enough time...
11 best practices to building an effective blogger outreach program
Last week I was asked to speak at the annual MN PRSA Professional Practice Conference on blogger outreach--a topic I am...
Social Media Case Study: Cirque du Soleil
I went to my first Cirque du Soleil show about four years ago. Hit the touring company when they were in town. I was...
Blog lists: Dying breed or critical community-building tool?
Last week, I was named to two different local lists: Ryan May and Kary Delaria's top 20 PR pros on Twitter list and Judy...
14 gift ideas for that PR pro on your holiday list
Not sure what to get your boss this holiday season? Looking for a perfect gift for an industry colleague? Or, maybe you're...
HAPPO events scheduled for December, January
It's been a while since our last official HAPPO event. 7 months to be exact (our last event was on 4/30). But, if you've...