It’s a common debate among folks in the PR world: What makes more sense: obtaining my APR or getting an MBA? Before we get...
APR vs. MBA: Which letters matter more?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
3 non-profit social media case studies that deserve center stage
Social media case studies. There's a ton of them online (here's one of the better case study aggregation posts, FYI). We...
My 10 PR dream jobs
Dream jobs. Everyone has them. For some, that might mean serving as the press secretary at The White House. For others, it...
PR job search strategies: 4 ways to stand out from the crowd
Recently I had the opportunity to chat a bit with the owner of a local agency here in Minneapolis. We were talking about...
6 recent Facebook changes and what they mean for your brand
If you're responsible for managing a Facebook page on behalf of your organization or client, you know that staying on top...
Is there a void of advanced social media content on the conference scene?
Two years ago, I had the wonderful opportunity to help Jason Falls put together the social media business track at...
Are we more concerned with industry awards than results?
Go ahead. Take a spin through your LinkedIn contacts sometime. Look at people's summaries and descriptions. What do you...
Business Book Review: Now Revolution
As some of you know, one of my New Year's Resolutions was to read 26 books in 2011. I'm happy to report I'm already four...
Business Book Reviews: The Facebook Effect
I want to take a little different tack with my review of The Facebook Effect. While I thoroughly enjoyed the book (much...
Can Facebook serve as your restaurant’s primary Web site?
Lately, I've been noticing an interesting trend among local restaurants and haunts across the Twin Cities: They're trading...